Category: General

  • Polish your fuel, Sir?

    Polish your fuel, Sir?

    Petrol… You purchase 100’s of 1000’s of litres a year from the same supplier you put it in the karts and forget about it. Right? Wrong! During the latter part of 2009, I received reports from our Sandown Park circuit that karts were stalling too frequently, performance was down and there was a lot of…

  • Five tips for an effective Corporate Entertainment Event

    Five tips for an effective Corporate Entertainment Event

    When we first opened our first karting venue in late 1990, we were in the right place at the right time. More by luck than judgement though. Within a year of opening the circuit in Shepherds Bush (opposite the BBC Television Centre), we were fully booked every evening for “corporate” events. City banks, dealers, traders etc…

  • Karting with Groupon 65% discounts is bad for the customer.

    Karting with Groupon 65% discounts is bad for the customer.

    As Marketing Director for Daytona Motorsport, I am responsible for the product mix and pricing and critically for the communication and promotion of those products (and prices) to the customer – whether they are a corporate entertainment event buyer, a petrolhead wanting a blast around the circuit or a Mum looking for a safe karting…

  • The path to Formula One starts…

    The path to Formula One starts…

    If you are anything like me, you will be riveted to this year’s F1 season on the BBC… This year, for some reason, has taken me back to being a kid – dreaming of being Mansell, wondering if Prost would challenge and trying to figure out how Senna could be so good! At that age…

  • Racing at Sandown Park

    Racing at Sandown Park

    Onboard footage of a prokart racing at Daytona Sandown Park in a sprint race. Filmed using a High Definition Smartycam mounted on the front of a twin-engined prokart, the footage shows the race action, with live GPS overlays showing the kart’s location on the circuit, laptimes, speed and the G-Forces the kart and driver are…

  • May We Entertain You?

    May We Entertain You?

    With 21 years experience of providing the very best corporate karting events in the UK, Daytona is uniquely equipped to make your next corporate event the best yet! Entertaining your clients at Daytona helps you get to know them so much better and builds loyalty amongst your customer base. Rewarding your employees with a Daytona…