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Black Flag
How many of you run a business where you have to tread the fine line between giving your customers a great time and “punishing” them? We aim to provide our customers with good, old-fashioned service. We also aim to keep our customers safe as they race around our circuits, at just one inch off the ground.…
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Strike whilst the irons hot…
When I realised that most British kids would have the day off on Thursday due to the teachers’ strike, I asked Jon, our Group Sales Manager, to schedule some Junior karting sessions at all three tracks for the day. When he said he could only schedule some at Daytona Milton Keynes, I was a little…
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Our Marshals are Electric
It’s just over a week now until Bluebird Electric attempts to surpass its own U.K. electric land speed record, which was set 11 years ago. The target speed is 160 mph, with the aim to one day secure the world land speed record for an electric vehicle. The venue is Pendine Sands in Pembrokeshire, Wales.…
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National Motorsport Week Update
National Motorsport Week Spreads Across the Country Teams, venues, championships and businesses right across the United Kingdom are embracing the re-energised National Motorsport Week (25 June-3 July) with a raft of different initiatives and activities. The latest companies to support the initiative are: M-Sport Prodrive Silverstone Croft Knockhill Mercedes-Benz World Dunlop Daytona Following last week’s…
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Ten tips to drive a kart faster!
It doesn’t matter how quick you are in a kart… there is always someone faster. Imagine being the second fastest karter in the UK about 12 years ago when Lewis Hamilton was winning everything. Over the last 21 years, I have watched over a million people drive karts. Some have been quick and some haven’t.…
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Lewis Hamilton Karting at Daytona Milton Keynes
The video below shows Vodafone McLaren Mercedes Driver and 2009 F1 World Champion Lewis Hamilton returning to his karting roots at Daytona Milton Keynes. Onboard footage shows Lewis taking T4’s Georgie for a few laps around the International Circuit.
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Polish your fuel, Sir?
Petrol… You purchase 100’s of 1000’s of litres a year from the same supplier you put it in the karts and forget about it. Right? Wrong! During the latter part of 2009, I received reports from our Sandown Park circuit that karts were stalling too frequently, performance was down and there was a lot of…
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Five tips for an effective Corporate Entertainment Event
When we first opened our first karting venue in late 1990, we were in the right place at the right time. More by luck than judgement though. Within a year of opening the circuit in Shepherds Bush (opposite the BBC Television Centre), we were fully booked every evening for “corporate” events. City banks, dealers, traders etc…
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The new Silverstone…
Spent the morning at MK working on an event I can’t talk about (oops!). In the afternoon I went up to a very wet Silverstone to take the Radical out. Adrian Reynard was in the Garage next door, he has just bought a Radical. I went up to Silverstone to check out the new…
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Karting with Groupon 65% discounts is bad for the customer.
As Marketing Director for Daytona Motorsport, I am responsible for the product mix and pricing and critically for the communication and promotion of those products (and prices) to the customer – whether they are a corporate entertainment event buyer, a petrolhead wanting a blast around the circuit or a Mum looking for a safe karting…