As Marketing Director for Daytona Motorsport, I am responsible for the product mix and pricing and critically for the communication and promotion of those products (and prices) to the customer – whether they are a corporate entertainment event buyer, a petrolhead wanting a blast around the circuit or a Mum looking for a safe karting […]

Let’s go ahead and build a Formula Renault race team from scratch. Sometimes, I’m a glutton for punishment. It’s not as if the Daytona Engineering Team wasn’t already busy but when I pitched the idea at Andrew Luck, our Head of Engineering at Milton Keynes, he seemed pretty keen. Andrew has a huge amount of […]

Our Chairman sets off for another day’s work… And gets stuck in traffic…

If you are anything like me, you will be riveted to this year’s F1 season on the BBC… This year, for some reason, has taken me back to being a kid – dreaming of being Mansell, wondering if Prost would challenge and trying to figure out how Senna could be so good! At that age […]

Onboard footage of a prokart racing at Daytona Sandown Park in a sprint race. Filmed using a High Definition Smartycam mounted on the front of a twin-engined prokart, the footage shows the race action, with live GPS overlays showing the kart’s location on the circuit, laptimes, speed and the G-Forces the kart and driver are […]

The Daytona Group has many revenue streams, businesses within a business effectively. Apart from the obvious ones such as the venues we have hospitality, Dmax, Championships, merchandise and education. We have recently fallen into another business which is having quite interesting consequences for me and others in the company. We have very seasonal cash flow […]

With 21 years experience of providing the very best corporate karting events in the UK, Daytona is uniquely equipped to make your next corporate event the best yet! Entertaining your clients at Daytona helps you get to know them so much better and builds loyalty amongst your customer base. Rewarding your employees with a Daytona […]